How teams move first with New Venue Data
Beverage distributors, POS platforms, and payroll providers use real-time Florida license data to reach new businesses before anyone else. Here is what that looks like in practice.
A regional beverage distributor
Territory reps were finding out about new bars and restaurants weeks after they opened — usually when a competing distributor had already placed the first order. Their lead list came from a quarterly third-party scrape that was stale on arrival, full of duplicates, and missing the exact license type that signaled buying intent. Reps wasted hours every week qualifying dead addresses instead of working live accounts.
3.2x more net-new accounts opened per rep per quarter
A hospitality POS platform
The growth team knew that restaurants choose their POS system months before opening, but they had no reliable way to find venues during that buildout window. Outbound was a guessing game built on news mentions and commercial real estate rumors. By the time a venue appeared in a paid business-data feed, it had already signed with a competitor, and the team was burning ad spend retargeting accounts that were no longer in market.
52% increase in qualified demos booked from outbound
A commercial payroll provider
New restaurants and bars are ideal payroll accounts, but the team typically learned about them three to six months after opening — long after a competitor had onboarded the staff. Their internal data engineers had built a brittle scraper against the state license portal, but it broke every time the site changed, produced unresolved duplicate entities, and consumed roughly a full engineer-week each month just to keep limping along.
Retired a fragile internal scraper, reclaiming ~1 engineer-week/month
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