A hospitality POS platform
The Challenge
The growth team knew that restaurants choose their POS system months before opening, but they had no reliable way to find venues during that buildout window. Outbound was a guessing game built on news mentions and commercial real estate rumors. By the time a venue appeared in a paid business-data feed, it had already signed with a competitor, and the team was burning ad spend retargeting accounts that were no longer in market.
The Solution
New Venue Data new_filing events now feed a pre-opening pipeline. The moment a food-service or liquor license is filed, the venue enters a nurture sequence timed to the typical 90-to-120-day buildout. Sales engages with demos while the operator is still selecting vendors, and the API enrichment fields let them prioritize multi-location operators automatically.
The Results
- 52% increase in qualified demos booked from outbound
- Average sales cycle shortened by 5 weeks by engaging pre-opening
- CAC on outbound-sourced deals down 34%
- Built a 1,800-venue pre-opening pipeline within the first 90 days
“The buildout window is everything in our business. New Venue Data is the only source that puts us in front of an operator while the checkbook is still open instead of after they have already signed.”
Start monitoring Florida in minutes.
No contracts. Cancel any time. County plan from $149/month.