New Venue Data vs. the alternatives
Three ways to get Florida license data: build a scraper, buy a generic broker list, or use New Venue Data. Here is how they actually compare on the things that decide deals.
Capability by capability
| Capability | New Venue Data | Scraping it yourself | Generic data brokers |
|---|---|---|---|
| Real-time filing alerts | Day-of-filing events | Only as fast as you re-crawl | Monthly or quarterly lists |
| Daily data refresh | Every business day | If your crawler keeps up | Stale on arrival |
| Entity resolution | DBA + owner matched | Raw, unmatched rows | Inconsistent matching |
| Address geocoding | Lat/lng on every record | Build it yourself | Often missing or paid add-on |
| Webhooks | HMAC-signed push | No push, you poll | CSV downloads only |
| Normalized events | Typed event stream | Diff snapshots manually | Flat record dumps |
| FCRA-safe business-entity data | Entities only, never consumers | Compliance is on you | Mixed consumer data risk |
| Florida coverage | All 67 counties | Per-source portals to stitch | Patchy, not FL-focused |
| Developer API | REST + cursor pagination | No API, just HTML | Limited or enterprise-gated |
| Maintenance burden | Zero — we run it | Breaks on every site change | Vendor wrangling + cleanup |
| Time-to-value | Live in an afternoon | Weeks to build, never done | Procurement + onboarding cycle |
| Cost predictability | Flat monthly, no seat fees | Hidden engineering cost | Per-record + overage fees |
What changes when you stop fighting your data source
Speed beats everything
A scraper or a quarterly broker list tells you about an opening after the first vendor has already won the account. New Venue Data fires the moment a license is filed, so your team is first in the door.
Clean data, not raw rows
Entity resolution, DBA matching, geocoding, and typed events are done before the data reaches you. Teams stop building and maintaining a data pipeline and start working live leads.
Zero maintenance forever
State portals change, scrapers break, and broker contracts churn. We absorb all of it. You get a stable API and webhook contract that just keeps delivering Florida license events.
Start monitoring Florida in minutes.
No contracts. Cancel any time. County plan from $149/month.