A commercial payroll provider
The Challenge
New restaurants and bars are ideal payroll accounts, but the team typically learned about them three to six months after opening — long after a competitor had onboarded the staff. Their internal data engineers had built a brittle scraper against the state license portal, but it broke every time the site changed, produced unresolved duplicate entities, and consumed roughly a full engineer-week each month just to keep limping along.
The Solution
They retired the in-house scraper and switched to New Venue Data exports plus a daily webhook feed. Normalized, deduplicated, geocoded license events now land directly in their data warehouse with FCRA-safe business-entity data only. The freed-up engineering time went back to product, and the sales team finally works fresh, accurate leads at the moment of filing.
The Results
- Retired a fragile internal scraper, reclaiming ~1 engineer-week/month
- 28% lift in new-business win rate by reaching operators first
- Lead-to-close time improved by 6 weeks on average
- Duplicate and dead-record rate dropped from ~30% to under 2%
“We were spending real engineering payroll to maintain a scraper that still gave us dirty data. Switching to New Venue Data was cheaper than one engineer and the data is dramatically cleaner.”
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