Polk County SRX Licenses

SRX activity in Polk County

New Venue Data currently tracks 187 SRX (Special Restaurant / Food Service License) records in Polk County — about 11% of the 1,686 liquor and food-service licenses we hold for the county — concentrated in Lakeland, the Bartow area, and Winter Haven and Davenport. Each one marks a Liquor business taking a concrete, documented step toward opening.

An SRX/SFS filing is one of the highest-intent signals in the dataset: a real, food-first restaurant with a full bar is being built. The 51%-food and 120-seat thresholds (lowered by SB 1262 in 2023, making SFS more accessible than SRX was) mean these are substantial, capital-intensive venues — prime net-new accounts for spirits, wine, and beer distributors, POS and reservation platforms, FF&E suppliers, and commercial insurance, all selected during the buildout window before opening day.

For sales teams working Polk County, the SRX feed is a precision filter: instead of every business in Lakeland, Winter Haven, Davenport, Haines City, Lake Wales, Bartow, you see only the liquor prospects that fit your book. New Venue Data surfaces each SRX filing the day it lands at the Florida DBPR — weeks before a Lakelandoperator appears on a review site or a competitor's list — so your reps can reach the owner while the buildout budget is still open.

Filter the Polk SRX stream by city and event type — new filings, renewals, and ownership transfers — route Lakeland leads to one rep and the rest of the Central territory to another, push everything into your CRM through the API, or get a daily digest of every fresh SRX across Lakeland, Winter Haven, Davenport, Haines City, Lake Wales, Bartow.