Highlands County SRX Licenses

SRX activity in Highlands County

New Venue Data currently tracks 33 SRX (Special Restaurant / Food Service License) records in Highlands County — about 11% of the 308 liquor and food-service licenses we hold for the county — concentrated in Sebring, the Sebring area, and Lake Placid and Avon Park. Each one marks a Liquor business taking a concrete, documented step toward opening.

An SRX/SFS filing is one of the highest-intent signals in the dataset: a real, food-first restaurant with a full bar is being built. The 51%-food and 120-seat thresholds (lowered by SB 1262 in 2023, making SFS more accessible than SRX was) mean these are substantial, capital-intensive venues — prime net-new accounts for spirits, wine, and beer distributors, POS and reservation platforms, FF&E suppliers, and commercial insurance, all selected during the buildout window before opening day.

For sales teams working Highlands County, the SRX feed is a precision filter: instead of every business in Sebring, Lake Placid, Avon Park, Lorida, Venus, No City Code, you see only the liquor prospects that fit your book. New Venue Data surfaces each SRX filing the day it lands at the Florida DBPR — weeks before a Sebringoperator appears on a review site or a competitor's list — so your reps can reach the owner while the buildout budget is still open.

Filter the Highlands SRX stream by city and event type — new filings, renewals, and ownership transfers — route Sebring leads to one rep and the rest of the Central territory to another, push everything into your CRM through the API, or get a daily digest of every fresh SRX across Sebring, Lake Placid, Avon Park, Lorida, Venus, No City Code.